TED Talks – Africa using design to tell stories


Walé Oyéjidé, employs fashion design as a vehicle to celebrate the perspectives of marginalized populations in Africa. The influence of his homeland inspires design fit for the Marvel’s “Black Panther” movie.

In addition to his role as the brand’s creative director, Walé Oyéjidé designs Ikiré Jones’s textiles/accessories and serves as the company’s writer. Oyéjidé is a TED Fellow, and his apparel design can be seen in the upcoming Marvel Studios film “Black Panther.”

Watch in full, here…

“To be African is to be inspired by culture and to be filled with undying hope for the future,” says designer and TED Fellow Walé Oyéjidé. With his label Ikiré Jones (you’ll see their work in Marvel’s “Black Panther”), he uses classic design to showcase the elegance and grace of often-marginalized groups, in beautifully cut clothing that tells a story.

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