Portfolio direction for a pathway in Graphics / Design

This programme of study is focused on generating creative ideas for a range of challenging briefs. In the first two years, you will be taught how to develop your visual language skills in problem solving, through creative thinking and exploring the use of type and image.

In your first year you will learn about idea generation and develop a strong creative and competitive dynamic as you learn and develop and learn with others on this course. You will generate ideas for a wide range of graphic design applications covering both digital and print platforms. These include typography, branding, advertising, packaging and editorial. All final year graphic design students exhibit their work in an end of year Degree Show, which is open to the public in June each year.

Your portfolio submissions will be analysed for the following skills, knowledge and understanding plus type of content. – More information

Skills and Techniques.

  • Understand the meaning, function, style, scale, colour and content.
  • Awareness of their intended audience.
  • Ability to respond to an issue, concept or idea, working within a brief.
  • Appreciation of the relationship of form and function.
  • Appreciation of the appropriate use of typography, signs and symbols.
  • Understand the variety of materials and genres within graphics.

Knowledge and Understanding

  • How ideas and feelings and meanings can be conveyed and interpreted in images and artefacts.
  • Historical and contemporary developments and different styles and genres.
  • How images and artefacts relate to social, environmental, cultural and/or ethical contexts and to the time and place in which they were made.
  • Continuity and change in different styles, genres and traditions relevant to Graphics.
  • The working vocabulary and specialist terminology.


  • Typography
  • Packaging
  • Public awareness campaigns