Yukun Li (Brando)

A selection of my work from the past three years.

MissionGreen Supporting board


Problem: Young people need ideas for practical ways to engage in protecting the environment and climate.

Insight: Gaming is an important part of many young people’s daily life and uses a surprisingly high amount of energy.

Solution: MissionGreen – reward using energy-saving settings in games

MissionGreen Supporting board Image

MissionGreen - Achievement showcase


MissionGreen - Achievement showcase Image

MissionGreen - Pop up reminder


MissionGreen - Pop up reminder Image

MissionGreen - Community ranking


MissionGreen - Community ranking Image

MissionGreen - Gamify Energy Saving


Case study video

British Heart Foundation-Workout for the hearts


Aiming to get more volunteers for the British Heart Foundation

charity shops, this campaign focuses on a specific group:

middle-aged men. By highlighting the moral value and

health benefits of volunteering, this campaign encourages

the target group to volunteer for their health and for other

people’s health.

Problem:

Middle-aged men face the risk of heart problems but don’t

feel like exercising regularly.

Insight:

Moving furniture is a great weight-lifting exercise and can

greatly reduce the risk of heart problems.

Proposition:

Workout for the hearts.

British Heart Foundation-Workout for the hearts Image

BHF Press Ad1


BHF Press Ad1 Image

BHF Press Ad2


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BHF Press Ad3


BHF Press Ad3 Image

BHF Ambient1


BHF Ambient1 Image

BHF Ambient2


BHF Ambient2 Image

BHF Ambient3


BHF Ambient3 Image

BHF Case study video


Audible-Play time with audible


To promote Audible’s 30-days free trial, this campaign

sees city dwellers as our audience and tells them that

Audible can help upgrade their leisure time. They can gain

knowledge and learn new skills with Audible.

Insight:

City dwellers don’t see listening to Audible as a solution to

effectively use their daily commute time.

Proposition:

Make commute time play time with audible.

The campaign includes 3 national campaign posters,

copywriting-based posters for 3 different cities (London,

Manchester and Liverpool), ambient advertising and

designs for a variety of media.

Audible-Play time with audible Image

Audible Poster2


Audible Poster2 Image

Audible Poster3


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Audible Poster4


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Audible Poster5


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Audible Poster6


Audible Poster6 Image

Art Cube-Start your journey into art


We created a campaign for Art Fund to encourage students to visit museums and galleries more often by build mini-galleries on university campuses. It can be a relaxing way for them to reduce stress.

Problems: Students are under pressure from university works and social activities.

Insight: View artworks and proper solitude can be helpful to reduce stress.

Proposition: Start the journey into art with the cube.

Art Cube-Start your journey into art Image

Art Cube_ Poster1


Art Cube_ Poster1 Image

Art Cube_ Poster2


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Art Cube_ Poster3


Art Cube_ Poster3 Image

Art Cube App1


Art Cube App1 Image

Art Cube App2


Art Cube App2 Image

Art Cube_ case study video


Nike Stratosphere


To combine the Nike Air series with an environmental problem, we got Nike Stratosphere. A collection of sports equipment that can react to the pollution in the air and change color. It shows the air quality visibly to raise awareness of environmental protection.

Problem: Air pollution is an invisible killer, make too many people die too young.

Insight: To make the invisible pollution visible.

Proposition: Nike Stratosphere. Just clean it, just breath it, just do it.

Nike Stratosphere Image

Nike Stratosphere sneaker


Nike Stratosphere sneaker Image

Nike Stratosphere billboard


Nike Stratosphere billboard Image

Nike Stratosphere poster


Nike Stratosphere poster Image

Nike Stratosphere pollution detecter


Nike Stratosphere pollution detecter Image

Nike Stratosphere case study video


Portfolio Details



Portfolio Categories


  • Degree show 2020
    • BA (Hons) Creative Advertising