This is a hypothtical hotel launch and campaign for the popular Chinese brand ‘Happy Lemon’. The Happy Lemon hotel is aimed at the millennial and Gen Z customer who wants to have fun, immerse themselves in engaging experiences along with building brand loyalty to a quirky and recognisable brand.
I created a lemon themed hotel called happy lemon hotel. In this hotel, consumers can release pressure and relax during the holiday. Also, comsumers spend some exciting time on adult experience.
This is indoor scene that I create, there are sixth floor in the hotel and full of yellow color and lemon smell. Consumers can call hotline and ask some free lemon buscuits and curd. Also, they can call hotline to buy happy lemon drinking.
These are gifts for the vip consumers, in the vip bag, there are lemon candle, lemon spary and lemon perfume. lemon smell can make consumers relax and remember the day which stay in the happy lemon.
This pages include yellow t-shirt for staff, dessert menu and do not distrub sign.
These are happy lemon promotion ways. People can see campaign everywhere on the road or waiting at the bus station etc. The happy lemon hotel also offer the food trunk which driving around the uk and serves the bubble tea and ice cream.
This is happy lemon hotel website, consumers can see some special offers on the website.
This is happy lemon hotel website, consumers can see information and booking on the website.
Besides, the booking.com as the third website which can book the hotel and see some details.