This brief asked me to identify social trends – trends that change and shape more than just colour, and drive and act as sign posts to how society is feeling. Through both primary and secondary research, I created three emerging trends and delivered these through trend snapshot boards. I have then applied this research for my trend “Disconnect to Reconnect” and created a promotional campaign for healthy fast food chain LEON that encourages stressed city workers to reclaim back their lunch break, and “ditch their desks”.
