the KICBAK

Kicbak is a pop-up immersive experience designed to engage teens in a way which makes them feel part of the design.  An event which stimulates all senses and allows visitors to kick-back, have fun together and explore.  Fading negative feelings of loneliness, anxiety and isolation by creating poignant moments that are remembered.

I am fortunate to enjoy a successful sixteen-year career in Fashion and Retail, during a time which saw the rise of online trade and the fast-fashion market.  I began my MA in Fashion & Brand Lifestyle to develop an understanding of our future consumer considering the corporate responsibility of leading business, specifically online-only retailers.   As we move forward into the second decade of the second millennium our youthful generation will become cash-rich quickly and are a consumer group future organisations must engage with.   Today’s teens are troubled with anxiety and the feeling of loneliness, this design is proposed to bring together an uneasy population encouraging natural interaction.  Immersive using our five senses to stimulate its visitors.

Research and experience allowed me to pull together a detailed profile on who our consumer is, considering fashion and lifestyle trends specific to Autumn/Winter 2020/21.  Two powerful trends are opposites and therefore lend themselves to create space with a yin-yang quality.

Natures Tribe is comforting, paying attention to social wellness of individuals and the environment in which they belong.   Futuristic vibe is vibrant focusing on technology and bringing together the realms of virtual and reality.

Identifying vacant retail space is critical to the ethos of regeneration, building communities within our youth with sustainability a key consideration. The pop-up design is created with  ‘movable’ structures which may be relocated to further sites and easily dispose of.  To support this attitude, I collaborated with BA Hons Interior design student Caitlin Graham who worked closely with me to provide a structural overview of the event.

Kicbak


Kicbak Image

Kicbak Collaboration


To support the stance of ‘getting together’, I collaborated with BA Hons Interior design student Caitlin Graham, providing a brief and we worked closely via ‘teams’ during national lockdown to provide a structural overview of the event.

To view Caitlins’ presentation in more detail please use this link:  Kicbak Collaboration

Kicbak Collaboration Image

Visual Mood Board - Future Vibe


The Future Vibe colour palette was chosen to depict energy, created using research into Interior and Fashion trends for youths from autumn/winter 2020 and considering colour theory and youth reactions. 

The images here create an overall ‘feel’ for the Future Vibe journey.

Visual Mood Board - Future Vibe Image

Digital Moodboard - Future Vibe


Physical mood boards were created to express a connection across all senses including smell, touch and taste.  However, the key sense when engaging with youths is sound – music can create an atmosphere, making immediate connections and opening conversation.  A digital sound mood-board was created for Future Vibe to enhance the connection using music.

Visual Mood Board - Natures Tribe


The Natures Tribe colour palette was chosen to depict the softness of our natural world, created using research into Interior and Fashion trends for youths from autumn/winter 2020 and considering colour theory and youth reactions. 

The images here create an overall ‘feel’ for the journey of Natures Tribe.

Visual Mood Board - Natures Tribe Image

Kicbak Natures Tribe - Digital Moodboard


Physical mood boards were created to express a connection across all senses including smell, touch and taste.  However, the key sense when engaging with youths is sound – music can create an atmosphere, making immediate connections and opening conversation.  A digital sound mood-board was created for Natures Tribe to enhance the connection using music.

Kicbak - The event


Each experience has been design considering engagement with its visitors using aesthetics of sight, smell, sound, touch and taste.  Although the mood boards create a vision for the event it is essential that you view here to see the design in more detail. 

The image displayed here is inspiration for the food & drinks experience.

Kicbak - The event Image

Portfolio Details


Author


Lindsey Johnson

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Portfolio Categories


  • Degree show 2020
    • Master of Fashion & Lifestyle Brand Studies