Sophie Gwilt

My portfolio consists of a range of advertising across many different platforms, as well as a few rebranding campaigns. I have both fun and serious campaigns, showing off my skills of different types of research and creativity.

Spotify Music Therapy


Spotify Compose is an integrated campaign introducing Spotify as music therapy platform. The service is designed to help those with dementia whilst supporting their informal carers. 

Proposition: Spotify takes you back

Spotify Music Therapy Image

Spotify Music Therapy


 A targeted print advert advertising Spotify Compose, found in a GP’s waiting room.

Spotify Music Therapy Image

Spotify Music Therapy


 A more general print advert advertising Spotify Compose, found out of home.

 

Spotify Music Therapy Image

Spotify Music Therapy


A Radio advert and short animatic advertising Spotify Compose.

giffgaff Spectrum


giffgaff Spectrum is a service designed to help support and empower those dealing with a social anxiety. A multimedia campaign will run alongside the service targeting our audience.

 

Proposition: 5G connecting back the disconnected.

Vimto 'Better than Booze'


A print campaign aimed at social drinkers in a pub or bar, showing the rebranding of Vimto’s drink into an new adult out of home drink. 

Proposition: Vimto is better than booze.

 

Vimto 'Better than Booze' Image

Vimto 'Made to be diluted'


A print campaign aimed at social drinkers in a pub or bar, showing the rebranding of Vimto’s drink into an new adult out of home drink.  

Proposition: Vimto isn’t for kids anymore.

Vimto 'Made to be diluted' Image

Enjoy more with audible


An interactive digital and print campaign, showing audible’s diverse library with recommendations linked to the city they are shown in. Primary advert has no time limit.

Proposition: An audible for everyone.

Enjoy more with audible Image

Enjoy more with audible


An interactive digital and print campaign, showing audible’s diverse library with recommendations linked to the city they are shown in. Real-time advert shown before event.

Proposition: An audible for everyone.

 

Enjoy more with audible Image

Enjoy more with audible


An interactive digital and print campaign, showing audible’s diverse library with recommendations linked to the city they are shown in. Real-time advert only ran for a day.

Proposition: An audible for everyone.

Enjoy more with audible Image

Portfolio Details


Author


Sophie Gwilt

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Portfolio Categories


  • Degree show 2020
    • BA (Hons) Creative Advertising
  • Design
    • Branding
    • Video