Pakistan – Asia’s Best Kept Secret… Chitral,Pakistan

Pakistan – Asia’s Best Kept Secret…

Chitral Pakistan

The aim of my project is to change perspectives, educate my audience through fashion, improve tourism in the country: Show people what Pakistan really is – the true picture! Not many people know or understand the difference between Pakistan and India. Many often get confused between the two countries because of certain similarities, but in fact both have very rich, different traditions, cultures and fashion. I want to influence many different people (vast audience) from this project and portray a true picture which not many people would know. The aim is to bring together the fusion of contemporary and traditional fashion, where the west meets the east. Through this project I have investigated one city of Pakistan, Chitral. There is a community in the city of Chitral called the Kalash Community. The people of Chitral/Kalasha are a unique group of people within Pakistan, with their own clothing, styling and traditions. I have incorporated my own traditional twist on contemporary fashion by exploring the eastern Pakistani side of fashion. My concept is a fusion of traditional attire inspiration from the north of Pakistan and contemporary on trend fashion (Western Fashion). Through my portfolio you can explore how traditional attires can be transformed into high end contemporary, catwalk worthy collections. I have hand painting my garments with the traditional embroidery from Chitral and also the famous ‘Pakistani Truck Art’ theme with a mixture of pastel and solid colours for the contemporary feature that give the collection a fresh and innovative look.

More importantly I want to create a positive image of my country (Pakistan) and educate my audience through fashion by portraying a message within my collections (Western & Eastern Audience).

Concept For Project - Chitral, Pakistan


Concept – Chitral Pakistan

My concept of my project is to showcase my country Pakistan and its culture and traditions, here you can see an overview of my collection. I have used different techniques in my work as you can see ranging from embroideries, shell work, beading, hand painting, colour palette and the different silhouettes. The concept is a fusion of traditional attire inspiration from the north of Pakistan and contemporary on trend fashion. I will be exploring how traditional attire can be transformed into high end contemporary, catwalk worthy collections. I have used simple yet good quality fabrics such as pure cottons, linens and organdie/organza’s to keep the concept and inspiration of Chitral/Kalasha community authentic. I have hand painted my garments with the traditional embroidery of Chitral/Kalash community with a mixture of pastel and solid colours for the contemporary feature.

Concept For Project - Chitral, Pakistan Image

The People Of Kalash, Chitral.


The People Of Kalash, Chitral

An overview and more insightful information on who and what my project is based on.

The people of Chitral and the community of Kalash are a unique group of people within Pakistan. Nearly all the provinces and cities in Pakistan have a different style of clothing; this is what makes each city unique in its own way and this also why my interest began towards Chitral because of their amazing embroidery and traditional attire. The people of Kalash usually wear long maxi dresses with big laced borders with their traditional embroidery. Their headpieces are very intricate and all hand-made; they are all made with shells, beads and buttons. The women in Chitral usually hand-make their clothing and headpieces. 

The People Of Kalash, Chitral. Image

Designer Research Chitral, Pakistan


Designer Research 

Designer research showing previous years catwalk, Milan fashion show collections based on Chitral, Pakistan. Which further enhances my collection.

‘For two weeks, Stella Jean lived in the remote valleys of the Chitral region of Pakistan with the Kalash people. There, among the small population of about 3,000, she learned about the embroidery techniques women use to adorn their dress, a tradition that, much like the Kalash people themselves, is at risk of becoming extinct. In an effort to raise awareness about the Kalash and to provide their community with income, Jean collaborated with the Chitral Women’s Handicrafts Centre, founded by the 22-year-old Karishma Ali, on her Spring 2020 collection. For several weeks, 46 women in the centre embroidered more than 4,000 meters of material.’ – Vogue.com

 

Designer Research Chitral, Pakistan Image

Colour Palette For Chitral, Pakistan


Colour Palette For Chitral, Pakistan

A blend of pastels and solid feature colours that are used in the collection.

I have chosen a mix of pastel and solid colours as this will give my outfits a contemporary look. As my collection is going to be hand painted the colour will be the main feature point. The pastels mixed with the mustard and black give the collection a fresh and innovative look. The colours used as the main fabrics of the outfits will be black, mustard and both pinks.

Colour Palette For Chitral, Pakistan Image

Textile Samples For Chitral, Pakistan


Textile Samples For Chitral, Pakistan

My own hand-painted textile samples with traditional Chitrali/Kalasha Community embroidery that is used in the collection on each outfit.

Here are some hand painted samples that I have made, these designs show the intricate details of the Chitrali/Kalash tribe. These textile designs are originally made with beading or shell work but I will be hand painting the base and then adding on some beading and shell work to keep it connected to my concept but still make it contemporary. These are the Embroidery items/haberdashery I will be using within my final outfits. All of these were brought by my father from Peshawar, Pakistan because I wanted to keep my work authentic and I could only find these shells with the correct rate in Pakistan. Keeping that in mind I wanted my project to relate with my concept and this is why I decided to order my fabrics and embroidery items from Pakistan which I knew would be priced at a reasonable rate relating to the minorities in Pakistan, because my project is all about embracing the Pakistani culture and showing the world our traditional and culture. The items include Shells real and imitation, Beads and buttons all of these will be incorporated within my outfits and accessories.  

 

Textile Samples For Chitral, Pakistan Image

Handmade Headgear Of Kalasha Women Tribe


Handmade Headgear Of Kalash Women Tribe

Here is a traditional Chitrali headgear that I have made to accompany my outfits. This is made with denim material and real shells, buttons and beads which is very popular amongst the women of the Kalash tribe. This headgear is only seen in Pakistan in the Kalasha community and this is what makes it so unique and also this can be in the future a contemporary fashion accessories trend. 

Handmade Headgear Of Kalasha Women Tribe Image

3D Design Development


3D Design Development

Here are some 3D design developments further portrays the silhouettes, shapes and patterns of my collections. I wanted my collection to have a contemporary look but still be close to the main purpose which was to showcase Chitral, Pakistan. 

 

Through this design development I have created a dramatic and over-sized scarf. I have created an over-sized effect which will each be hand painted with a different design from the traditional Kalash/Chitrali embroidery designs. This dramatic scarf effect will further influence my designs to be a new and innovative silhouette.

 

3D Design Development Image

3D Design Development


3D Design Development

Here are some 3D design developments further portrays the silhouettes, shapes and patterns of my collections. I wanted my collection to have a contemporary look but still be close to the main purpose which was to showcase Chitral, Pakistan. 

Through this design development I have created a dramatic and over-sized scarf ; I have created a layering  different circles together with interfacing to keep the effect intact these will each be hand painted with a different design from the traditional Kalash/Chitrali embroidery designs. This dramatic layering effect will further influence my designs to be over-sized and dramatic.

 

3D Design Development Image

Design Developments Illustrations


Design Developments Illustrations 

Here are some of my design developments that have lead me to my final collection.

Design Developments Illustrations Image

Final Collection Line Up - Chitral, Pakistan


Final Collection Line Up – Chitral, Pakistan

Here is the final line up of my Womenswear, Spring/Summer 2021 Collection based on Chitral, Pakistan. I have used the hand painted textile designs  on the actual garments and also on the over-sized scarfs. My silhouettes are dramatic, over-sized and still contemporary. I have created a fusion of fashion through the eastern & western side (Pakistan & International fashion) along with my own traditions and culture because of my Pakistani heritage.

 

Final Collection Line Up - Chitral, Pakistan Image

Portfolio Details


Author


Manayil Aamer

View more from this author


Portfolio Categories


  • Degree show 2020
    • BA (Hons) Fashion Design
  • Design
    • 3D Design and Modelling
    • Fashion
    • Fashion Branding
    • Fashion Styling
    • Graphic Design
    • Illustration
    • Printmaking
    • Textiles