“It always seems impossible until it’s done” – Nelson Mandela
Welcome to my digital portfolio featuring a range of promotional material from past projects over the last 12 months (including my FMP).
Final Major Project: Elemis Younique is a hypothetical product launch for the brand ‘Elemis’ featuring all aspects from packaging design through to the marketing for campaign purposes. Featured on the latest trend ‘Personalised Beauty’ Elemis Younique offers the customers a personalised beauty regime at home with the help of AI Technology. A series of images demonstrates the dedication of the time spent and the passion for creating artwork for multiple platforms.
A series of Instagram posts, pre launch and post launch engaging the customer and building up hype. These would sit alongside the Instagram Stories. Use the QR Code at the bottom of the image to watch the GIF.View Here
A series of Instagram Stories for ‘Elemis’ featuring the new product launch with an interactive approach.View Here
An In-Store display demonstrating how it would look. This would be interactive and staff would be on hand to help answering any questions or queries.View Here
Press Pack for the new launch, this would be sent out to the press in the mail including sachet samples, stock images, a release, USB (featuring stock images) and a lanyard with a personalised invitation to an event exclusively for the press.
Magazine Article Mock Up for Harper’s Bazaar featuring a three page spread including a review on the product.
Taxi Wrap Design, featured outside of The House of ELEMIS, Mayfair, London. Including a snippet preview of the print that is featured on the box and packaging of Younique.
This would be featured in large cities such as Manchester, Liverpool, Leeds, London etc.
A hypothetical article, for the online magazine Glamour, a series of responsive screens showcasing how the magazine would look on different devices. The article discusses the new launch of the product and offers a review from the editor.
A trend publication featured around the trend ‘Inclusive Beauty’ this was created for one of my final year projects, in which I choose to create a publication for blind and visually impaired people and incorporate braille into my work to allow them to have the same opportunity to read.
Another mock-up from my publication ‘Inclusive Beauty’. On the left hand side the image was etched into the paper, this was to create a textured effect. Imagery – Olivia Quinn, Model – Ione Morton.
Another double page spread which is featured inside the publication. This sits alongside many more and includes a written article by myself.
A hypothetical event celebrating ‘World Earth Day’ for The Body Shop in which customers would be able to attend and educate themselves about different ingredients, how to make products, The Body Shop commitments, all whilst engaging in creating a personalised product of their choice from ingredients hand picked by themselves.
Photography – Dave Schofield
Models – Betty Ward, James Garside, Ione Morton
Stylists – Abbi Buller, April Howie, Sophie Tunstall and Olivia QuinnView Here
Hypothetical packaging design for The Body Shop event, the customer will be able to create a product of their choice and have it personalised here is just an example of what the product can look like, featuring a range of graphics and a logo celebrating ‘World Earth Day’.