Manchester Airport is the 3rd largest airport in the UK. So why does it’s branding seem so corporate and business like. I chose to rebrand it to give it a new modern feel that matches its many passengers and staff and all their personalities. I used the MA as a device, which is interchangeable depending on destination, product or focus point.
The M and A are interchangeable to specific destinations, whether that be departures an destinations, or, arrivals and Manchester.
Directional signage incorporating the logo is a strong feature for the rebrand.
Billboards advertising the many places Manchester Airport can take you.