Chunbo Wang (Leo)

Leo’s Portfolio

Booths


Corporate identity

Booths is a chain of high-end supermarkets in Northern England. Most of its branches are in Lancashire. It has been described as the “Waitrose of the North” by sources such as The Daily Telegraph.Booths has attempted to compete on quality as opposed to just price and has been developed on the motto “to sell the best quality goods in shops staffed by first class assistants”.

Booths Image

Durex-


The Blue Badge Show

There are more than 1 billion disabled people in the world. And more than 50% of them have and enjoy sex, yet are often not seen as sexual beings. We never hear disabled voices discussing sex. From TV shows to magazines, it’s like disabled don’t exist. The main misconception is that disabled people aren’t sexually active. This is not true.Disabled people have better sex lives. they are not bound by the constraints of what sex should be. They are more experimental with positions, with Toys, with Pleasure. And they are great at thinking creatively because many of them have conditions which require them to work around or incorporate their condition into their sex life. 

Disabled people are the real sexperts! 

Roomba--Free your hands


Free your hands

According to statistics, in the UK, an average family spends nearly 20 hours a week on doing housework. It means that many people have to use a traditional vacuum cleaner to clean the room after a busy day, and they lose a lot of leisure time on this. In other words, they have been kidnapped by housework.

 

Roomba can solve this problem through automatic cleaning, helping people solve the problem of housework and save time. However, many people do not understand the features of Roomba, it is time for them to understand and buy Roomba to free their hands.

Roomba

Small butts, big problem


Small butts, Big problem

About 4.5 trillion cigarette butts are produced each year world-wide. Because of their size, cigarette butts are easily ignored by people and often go unnoticed. In London more than 78% of them are discarded

on pavements and streets which can caused more harmful to the environment than plastic bags. Cigarette butts have become one of the main problems affecting the environmental sanitation of London. The cleaning bill for disposing of discarded butts runs into millions of pounds each year.

So we need people “see” the cigarette butts and let them realise that by not disposing of their butts they are adding to the pollution of the city.

We created an advertising campaign for the Mayor of London, by linking offline ambient advertising with online promotion on social media, in order to let smokers to see the problem in a big way, aware of the danger of throwing cigarette butts. ambient media installations (landmarks) and through people photographing ambient media learn how to dispose of butts responsibly. Hence, the (butt) litter bins.

We created an advertising campaign for the Mayor of London, by linking offline ambient advertising with online promotion on social media, in order to let smokers to see the problem in a big way, aware of the danger of throwing cigarette butts. ambient media installations (landmarks) and through people photographing ambient media learn how to dispose of butts responsibly. Hence, the (butt) litter bins.

Small butts, big problem

audible--“City chatting party”


“City chatting party”

More than half of the city dwellers indicated that they were lonely or occasionally lonely. One of the main reasons for loneliness is excessive dependence on social media. On the contrary, audio books can effectively reduce loneliness.  On the one hand, because audio books can make people feel companionship. On the other hand, audio books can give audiences new information and topics, so that they can integrate into society. 

 

We hope that city dewellers can realize that audible is a better choice to relax themselves, and use audible instead of social media in their leisure time.

We created an Out of Home (OOH) campaign for audible in the UK, it will mainly focus on the three cities of London, Manchester and Edinburgh.To convince city dwellers, when they feel lonely, audible is a better choice than scrolling and sliding on social media. Audible invite the whole city to join a chatting party. At here, they can meet many friends who really understand them.  Let them say goodbye to loneliness and really enjoy their leisure time.

“City chatting party”

EX-change


Corporate identity

This is a brief of us which called ” No value to Value’. We need to select an event for ourselves and make it a complete advertising campaign. The brand I make is that customers can exchange their EX’s things through our platform.In this way, the negative emotions of the broken lovers can be reduced.

EX-change

O2 Recycle


O2 Recycle

O2 recycle is an old phone recycling program offered by the O2 company. O2 recycle can guarantee the highest recycling price provided.Since O2 recycle been launched, O2 had paid over 30 millions, and 9 out of 10 customers would recommend the service to their friends.

 

 

 
O2 Recycle Image

The Artisan Drinks


Corporate identity

The Artisan Drinks is a tonic water brand. This brief aim to drive sales for the premium range of Artisan Drinks within the best bars, hotels and restaurants in UK/ Australia. Make people know the brand name, what the drinks are, what the drinks look like.

 

 

 
The Artisan Drinks

National Geographic Magazine


Corporate identity

National Geographic magazine is really famous science magazine. The proposition of National Geographic magazine is “be curious and dare to explore”. The aim of this brief attract more customers to physical magazines, especially those of high income, 30 to 50 to male customers.

National Geographic Magazine

Portfolio Details



Portfolio Categories


  • Degree show 2020
    • BA (Hons) Creative Advertising