HARD LINES

Hard Lines is a personal graphic response to the uprising trend in building visible and invisible boundaries between nations and people.

A picture speaks a thousand words; this is especially true when it comes to expressing an idea of an extensive subject like social boundaries and inequality. From a graphic designer’s point of view, I have developed illustrated comments and content on five social boundaries: Ageism, Migrants, Racism, Religion and Poverty. The graphically illustrated book plays with visual language to communicate the issues. Other outcomes support the same ideologies through a range of dissent products, such as T-shirts, dinnerware sets, postcards, door hangers.

I hope this graphic language can propagate the message for a more peaceful and unified world with minimal or no social boundaries.

AGEISM


The Equality Act 2010 says that you must not be discriminated against because:

  • You are (or are not) a certain age or in a certain age group
  • Someone thinks you are (or are not) a specific age or age group, this is known as discrimination by perception
  • You are connected to someone of a specific age or age group, this is known as discrimination by association

 

Despite having a law in practice against age discrimination, the UK’s ageist attitudes have been widely mocked, patronised and demonised by the rest of society. Older people are mostly seen as incompetent, hostile, or a burden on others. A report by Centre for Ageing Better revealed that negative attitudes towards aged are predominant in the workplace, in health and social care and the media, with women and people from black and minority ethnic groups facing a “double jeopardy” of discrimination.

AGEISM Image

RACISM


“Racism, directly or indirectly, touches every person of colour and has an effect on our mental health.”

                                                                    Sian, 19

People who have undergone racist rants often feel that they have been ‘tainted’ for not of their fault and carry the stigma for a lifetime. According to Migration Watch, about 13% of the foreign-born population said they have been insulted because of their ethnicity, nationality, religion, language or accent.

RACISM Image

POVERTY


This graphical statement is based on UN statistics on poverty.  

According to their report, more than 700 million people or 10 percent of the world population, still live in extreme poverty today, struggling to fulfil the most basic needs like health, education, and access to water and sanitation, to name a few. The majority of people living on less than $1.90 a day live in sub-Saharan Africa. Worldwide, the poverty rate in rural areas is 17.2 percent, over three times higher than in urban areas.

However, global food production is incredibly efficient. The world’s farmers produce enough food to feed 1.5x the global population. That’s enough to feed 10 billion (world population is 7.8 billion). But unfortunately, our food distribution and storage system is inefficient / poorly managed to tackle global poverty.

POVERTY Image

HARD LINES


The Hard Line of human greed, where does it end? An illustrated statement.

HARD LINES Image

MIGRANTS


 “You have to pay them a lot of money, around £6,000. If you don’t have the money, you can pay them back by working for them once you’re in the UK. The traffickers told me I can have a better life in the UK. I believed them.”

 –Told by man who has travelled on a fishing boat from Albania to Briton via sea route.

I have developed these baggage tag designs based on true stories of migrants on their fateful journey from native country to the destination abroad.

MIGRANTS Image

MIGRANTS


When the Taliban came to power in Afghanistan, thousands of people fled the regime and sought refuge in neighbouring countries. During this time, Sidiq Shenwari aged 19 risked his life to get out. He boarded a lorry and travelled thousands of miles, travelling thru many countries for about 32 days ending up in the UK, where he claimed asylum.

This story prompted me to develop few luggage labels. 

MIGRANTS Image

MIGRANTS


 Baggage tag designs based on true stories of migrants on their fateful journey from native country to the destination abroad.

MIGRANTS Image

POVERTY


 According to the latest Government figures, collected in the autumn of 2019 and published in February 2020, 4,266 people are estimated to be sleeping rough on a single ‘typical’ night in the UK.

In some other parts of the world, homeless people are not able to identify a door hanger because they have never seen a proper “room” with a “door”.

Here I have designed door hangers which could promote empathy towards the homeless / poor around the world.

POVERTY Image

HARD LINES


Few HARD LINES that are commonly found in a society which proclaims ‘fair and equal rights’ for all.  

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  • Degree show 2020
    • Master of Graphic Design