I helped local travel agent company, Book In Style, improve their Digital Marketing by developing a strategy that improved their Social Media channels, print advertising and other communications.
An example Social Media post, designed to highlight a core benefit of booking with the travel agent.
This carousel post was designed to advertise the travel agent’s latest holiday offers. The modern and eye-catching design captures the audience’s attention in a saturated Social Media environment.
Marketing strategy within the travel industry is all about creating desire to explore. This post’s use of dreamy imagery intrigues people, making them more suggestible to current promotional elements. The caption of the post includes a link to an associated Pinterest board, to further inspire the potential customer.
During a time of reduced demand for air travel because of the events of Brexit, I focused some the promotion on the increasing UK travel market.