Critters Project

The brief was to get people to try insect cuisine (edible insects). I decided to use breakfast cereal for children as my entry into the market. Insects are full of protein and therefore will give you enough energy until lunchtime. The names of the cereals give a fun feel to the packaging and allow children to engage with the brand. The illustrations also add a sense of fun to the packaging.

Critters - The New Breakfast


Critters - The New Breakfast Image

The range is sold as a multi-pack of cereal


The range is sold as a multi-pack of cereal.

The range is sold as a multi-pack of cereal Image

Net of packaging


Net of packaging

Net of packaging Image

Wiggly Breakfast


Wiggly Breakfast Image

Advertisement


The advertisements capture the feel of the insects moving across the page.

Advertisement Image

Advertisement


The advertisements capture the feel of the insects moving across the page.

Advertisement Image

The App


The app works alongside the cereal as a device to keep children entertained during breakfast. The app has games which relate to the insects.

The App Image

Net of packaging


Net of packaging

Net of packaging Image

Portfolio Details


Author


Alicia Dickens

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Portfolio Categories


  • Design
    • Branding
    • Flyers and Posters
    • Logo Design
    • Packaging