The brief was to get people to try insect cuisine (edible insects). I decided to use breakfast cereal for children as my entry into the market. Insects are full of protein and therefore will give you enough energy until lunchtime. The names of the cereals give a fun feel to the packaging and allow children to engage with the brand. The illustrations also add a sense of fun to the packaging.
The range is sold as a multi-pack of cereal.
Net of packaging
The advertisements capture the feel of the insects moving across the page.
The advertisements capture the feel of the insects moving across the page.
The app works alongside the cereal as a device to keep children entertained during breakfast. The app has games which relate to the insects.
Net of packaging
