CAN FASHION PSYCHOLOGY HELP TO BOOST MOOD AND IMPROVE MENTAL HEALTH & WELLBEING THROUGH CONSIDERED AESTHETIC DESIGN CHOICES?

EMOTE – The Fashion Brand Designed to Lift Your Mood!

Influenced by previous study findings of DA Pos & Green-Armytage, whose study linked specific colours with the 6 basic emotions as identified by Paul Ekman (Eminent Emotions Psychologist), I developed a unique print to use in my own fashion designs.  This print started with specific colours associated with happiness and surprise as outlined in their study and was developed along with images of botanical florals (natural imagery to enhance mental health & wellbeing):  The EMOTE designer collection has been carefully engineered from a fashion psychology perspective to elicit aesthetic emotional response, engendering a positive mood, designed to optimise therapeutic benefit to the mental health & wellbeing of the EMOTE fashion customer.

DEVELOPING AN AESTHETICALLY EMOTIONAL PRINT DESIGN


I developed this unique botanical design, it is inspired by wild floral meadows whose imagery, it is said may have the possibility of improving mental health as a consequence of viewing images or designs inspired by nature. 

 

DEVELOPING AN AESTHETICALLY EMOTIONAL PRINT DESIGN Image

EMOTE DESIGNER COLLECTION - HIGH SUMMER 2021 MINDFUL FLOURISHING CAPSULE COLLECTION


I developed my fashion brand EMOTE and produced a high summer 2021 capsule collection called ‘Mindful Flourishing’  to be launched in collaboration with the COS brand during a VIP laugh event.

I chose 4 items from the full collection of EMOTE designs to produce as clothing so I could test their efficacy within my study.

I took my inspiration for silhouette design from architectural shapes, forms and structural details.

EMOTE DESIGNER COLLECTION - HIGH SUMMER 2021 MINDFUL FLOURISHING CAPSULE COLLECTION Image

TECHNICAL FLATS SHOWING DESIGN DETAILS FOR JUMPSUIT AND BOX JACKET DESIGNS - EMOTE MINDFUL FLOURISHING CAPSULE COLLECTION HS 2021


This sheet shows the technical flats I produced for the Jumpsuit and Box Jacket designs within the EMOTE designer collection of MINDFUL FLOURISHING for high summer 2021. It also includes a ‘story’ label carefully designed to promote the values of the brand.

TECHNICAL FLATS SHOWING DESIGN DETAILS FOR JUMPSUIT AND BOX JACKET DESIGNS - EMOTE MINDFUL FLOURISHING CAPSULE COLLECTION HS 2021 Image

EMOTE PHOTO SHOOT RHS HARLOW CARR 2020


These are some of the images from the EMOTE photoshoot showing the Jumpsuit and Box Jacket designs.

(Thank you to my model ALEXIA and Photographer AJ Brandwood).

 

EMOTE PHOTO SHOOT RHS HARLOW CARR 2020 Image

SUSTAINABLE PRACTICE - THE EMOTE A-LINE DRESS


I produced a sustainable design repurposing an already existing dress and making it into the new EMOTE A-Line Dress.  

Some of the process is shown here.

SUSTAINABLE PRACTICE - THE EMOTE A-LINE DRESS Image

BRANDING & MERCHANDISING IDEAS


This shows an idea I had for merchandising my EMOTE designs in store.

I also produced several ideas for branding – here is an example of a swing tag and promotional key fob.  

You can also see an example of one of the affirmation medallion to be used within each of the designs.

BRANDING & MERCHANDISING IDEAS Image

Portfolio Details


Author


Noelle Brandwood

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Portfolio Categories


  • Degree show 2020
    • Master of Fashion Design