Annabel Dowd

A showcase of my work containing a wide range of skills. From in-depth research into medical assistance, to comical re-branding of a household drink.

giffgaff Spectrum


giffgaff is known for their strong community ethos, so how can they help a community in the UK using the power of 5G?

Vimto


Young adults are increasingly becoming the biggest social drinkers in the UK, yet the demand for alcohol has never been lower.

Vimto is going bridge this gap, by being available behind the bar.

Vimto Image

Vimto


The demand for alcohol has never been lower for social drinkers. So Vimto is now available behind the bar.

Vimto Image

Vimto


Going head on against alcohol, Vimto mocks well known drinks using it’s cheeky tone of voice, with a new look.

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Spotify Compose


82% of people living with dementia are cared for by an informal carer. Spotify provides free music therapy for support, proven to benefit mood and well-being.

Spotify Compose Image

Spotify Compose


To target dementia patients and their informal carers, print ads will be shown at the GP’s waiting room. Giving the opportunity to talk about how music therapy can help those living with dementia. 

Spotify Compose Image

Spotify Compose


Two radio adverts, targeting informal carers over radio and on the Spotify app.

Audible


Using real time data, Audible provides recommendations to a city. It can be a trending hashtag, the weather, or traffic reports.

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Audible


To show Audible’s relevance, real time data is used to recommend audiobooks using traffic data from the tube.

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Audible


Using real time data from Manchester, Audible recommends a relevant audiobook using weather as a vehicle. 

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Portfolio Details


Author


Annabel Dowd

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Portfolio Categories


  • Degree show 2020
    • BA (Hons) Creative Advertising
  • Design
    • Branding
    • Video